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(0)Jennifer Lynn Aaker
1) The dragonfly effect: quick, effective, and powerful ways to use social media to drive social change
Author
Publisher
Jossey-Bass
Pub. Date
[2010]
Language
English
Description
"Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in...
Author
Publisher
Currency
Pub. Date
[2021]
Language
English
Description
"Many people understand humor's power intuitively. But when it comes to using it with intention, far fewer know how. As a result, humor is vastly underleveraged in most workplaces today ... In fact, research shows that humor is one of the most powerful tools we have for accomplishing serious things. Top executives know this, which is why 98 percent prefer employees with a sense of humor, and 84 percent believe these employees do better work ... In...
